My dream is to build homes for artists.
I’ve spent my career as a Strategist and am now based in Berlin, crafting idea architecture for brands ranging from WhatsApp to Google, and many more.
I’m currently the Head of Marketing at TITLES, rebuilding the brand from scratch — assembling a team, developing the strategy for all communications, and leading the design of our external perception. I work alongside the product and founding team to bring our positioning of AI as both a personal tool and a creative partner to life — onboarding artists, cultivating community, and telling stories that spotlight the human benefits the technology unlocks.
Most recently, I was the Head of Strategy at COLORSxSTUDIOS, where I developed a system that opened new verticals for the brand to create lasting impact. I also helped rebuild the partnerships function, leading to multi-year integrations with LEGO, Levi’s, and others. These deals injected COLORS with the capital to grow its own product.
Prior to COLORS, I was Head of Marketing at ZORA, creating a more valuable internet for artists. I built a refreshed Marketing department from the ground up — leading Social, Production, Partnerships, and Editorial. I repositioned the brand, developed its comms strategy, launched a new arm of original programming, and guided product innovation. I also brokered partnerships with COLORSxSTUDIOS, Brain Dead, and more to scale ZORA and bring more creators on board.
Earlier in my career, I was a Senior Strategist at Johannes Leonardo, working with clients including adidas Originals, Volkswagen, Kraft Heinz, and Electronic Arts. I contributed to back-to-back new business wins with Uber and Candy Crush and was a founding member of the agency’s Innovation Council, developing its blockchain knowledge base and processes while educating brands like CHANEL on augmented reality.
My work has been featured in BBC, Forbes, The FADER, Vogue and more.
To contact me, please use the email address below.
I’ve spent my career as a Strategist and am now based in Berlin, crafting idea architecture for brands ranging from WhatsApp to Google, and many more.
I’m currently the Head of Marketing at TITLES, rebuilding the brand from scratch — assembling a team, developing the strategy for all communications, and leading the design of our external perception. I work alongside the product and founding team to bring our positioning of AI as both a personal tool and a creative partner to life — onboarding artists, cultivating community, and telling stories that spotlight the human benefits the technology unlocks.
Most recently, I was the Head of Strategy at COLORSxSTUDIOS, where I developed a system that opened new verticals for the brand to create lasting impact. I also helped rebuild the partnerships function, leading to multi-year integrations with LEGO, Levi’s, and others. These deals injected COLORS with the capital to grow its own product.
Prior to COLORS, I was Head of Marketing at ZORA, creating a more valuable internet for artists. I built a refreshed Marketing department from the ground up — leading Social, Production, Partnerships, and Editorial. I repositioned the brand, developed its comms strategy, launched a new arm of original programming, and guided product innovation. I also brokered partnerships with COLORSxSTUDIOS, Brain Dead, and more to scale ZORA and bring more creators on board.
Earlier in my career, I was a Senior Strategist at Johannes Leonardo, working with clients including adidas Originals, Volkswagen, Kraft Heinz, and Electronic Arts. I contributed to back-to-back new business wins with Uber and Candy Crush and was a founding member of the agency’s Innovation Council, developing its blockchain knowledge base and processes while educating brands like CHANEL on augmented reality.
My work has been featured in BBC, Forbes, The FADER, Vogue and more.
To contact me, please use the email address below.